Business Development and Product Representation - The role of Business Development Manager and Representative affords our clients the hands on expertise of a professional team of managers who work on behalf of the clients to negotiate contracts with Tour Operators, Wholesalers, Groups and Incentive Clubs.     

Marketing Development, Strategy and Implementation - This area of service represents the core structure to the success of all marketing related efforts.  It includes an in-depth analysis of the brand, its competitors, the market, the trends and potential for success. The results are complied to develop a structured multi-channel marketing plan with a clear and beneficial marketing message that details where, when, how and why specific marketing initiatives are necessary and tracks the overall success of each initiative.         

Media Planning and Buying - This is another crucial area to the success of the overall program as properly orchestrated media including, on-line, print, radio, television, magazines, events, etc. can capitalize on its related surroundings and enhance a modest marketing budget ten-fold.  We have experience when it comes to buying  media through both traditional (cash) and non-traditional means such as co-branding, marketing for trade (vs. cash), piggy backing, and media relationships (such as on-air giveaways,  publication sweepstakes, endorsements), that give extensive exposure and maximize hard dollars with minimal spending.

Technology Consultation – This service would include the complete analysis of the current technology situation as it relates to in-house and on-line booking capabilities to ensure that a simple yet user friendly solution is in place.  This may also include recommendations for enhanced technology products, and assistance with the implementation  and training of any product recommended.   

Brand Management – This service utilizes a back to basics approach of keeping the brand visible at all times which ultimately increases the client’s perceived value of the brand and implies a distinctive level of quality.  This is accomplished first through the strategic delivery of the marketing message, then the continual maintenance of relationships with both consumers and travel partners via product training, tradeshows, consumer events, and other related activities. 

Contact us for a quote or estimate.